Customer base is the moving force and heartbeat of every business, small, medium or big. Therefore each of them is on the look out to expand the customer base, and they admit this one is a hard process to accomplish. They are thriving to find new ways, to reach new customers, as they do everything possible to retain the exsiting cusomers. Every business is different, consequently the approache to get new customers vary, but here some tips that can help a small business enlarge the customer base.
1. Get to know better your customer.
As you start-up a business your priority is the market. Targeting right audience means that you have some knowledge who your customers are. That is a little step towards growing the number of customers to your business. From the day one you start building a strong relationship with your customers. You pay atention to each of them specifically to your loayal clients. Them who buy from you, them who recommend your product/service to others and keep coming back. By looking after them, taking in consideration their feedback, you’ll have a better understanding of your customer needs so you be able to respond to them fast. That gives you a step ahead of your competitors.
But knowing your customer better is more than that. Create a customer profile:
- Who they are as individuals, the age group, gender.
- What they think and believe about your product/service.
- What interests them into your business.
- The way they pruchase the products, which products.
Having this information make it easy for you to increase sales to exsiting customers also looking for new ones. You can get this information from their feedback, recommendations, or from your website as long as you apply the customer data protection. It’s easier for you to convince the exsiting customer to buy more often often from you than to attract new customers.
Using your sales data you’re able to tell:
- How often a customer buys from you.
- which product/service they pruchase more often.
- The size of transaction.
Based on this information then you set a competitive price, improve the quality of the product/service, grow your sales and increase the customer base with new clients.
2. Rewarding existing customer and increasing sales.
It’s vital for your business you retain the exsiting customer. By knowing your customer as infividuals and groups you keep the relationship with them strong and alive. You might reward them with different offers. That enable you to increase your sales.
- reward current customers.
- Ask them to introduce new customers.
- Ask for their plans and projects.
- Support your customer also reveal the new products.
- Find out who are most valuable grup customers so you can target new customers at same group.
- Keep their feedback and testimonials coming.
3. Develop great customer service.
The way to keep the customer interested in your company is to provide excellent customer service. If a customer find in your business the product they want and the great service the feel valuable and they will come back. Hence developing a great customer service is vital to a business.
4. Use social media.
Most everyone is using the new technology to approach new customers and also to keep informed exsiting clientele. And that never been more easy. You can use the data to send news letters to current customers also develop ways how to attract the new potential ones. You can do promotions via Facebook, Twiter, Linkedin. All depends on your business, which works for you.
5. Grow your connections big.
A small business or company most been concentrating on their spesific customer base. But that has changed now. More small businesses are approaching large companies. It works as the big coroprates are intersted doing business with small companies, because of the lower cost and good value.
6. Use all forms of advertising.
Social media is the biggest addvertising form for many small businesses. But growth of customer base can come through word of mouth, attending market, google or from your website. Keep an eye which source is fetching more customers to your business.
7. Customer satisfaction.
Make sure you have the terms and conditions that have a good impact in your customers. Customer satisfation it’s crucial to growth of customer base.