There are different reasons why people are attracted to start up their own business. Some of them are sick of getting orders from their manager, some of them never seem to have any spare money, some others dont get any free time for people they love. The idea of starting your own business seem to be the only way to make your dream come true. But it’s not as easy as people make it out to be. Then again if you don’t try you will never know.
Starting a business online can be much easier than opening a store out there. It also has the advantage you dont need as much capital.
What is a online business? What is an ecommerce?
Electronic commerce or ecommerce is a term used to describe any type of business or commercial transaction that involves the transfer of information across the internet. It covers a different range of businesses from a consumer based retail site to business exchanges trading goods and services between corporations.
If you were a single person you still can open your store online. We will take a look and out line what are the steps to creating your business online.
1- Find the product
You must have an idea what are you going to sell. So you have that product. Be positive about it. But don’t be over excited. There are hundreds of other people might be offering same product. So what do you do? First you need to do lots of research for your marketing. Find out what is there and is there any gap in the market for the product you going to sale. You have to offer something different so you can make the customers to come and buy from you and not from other competitors. For example if you were selling skin care product you can offer expertise to customers, so would be very helpful if you had a degree on skin care. So by offering expertise to your customers you making your business unique. That will give you a strong selling point.
2 – Register your business
Before you register your business you must have a business plan laid out. You need to consider: production costs, shipping costs, taxes, web hosting. You also need to find out rules and regulations and comply as you get up and running.
Find a name for your business and register it. Once registered your business is official. Your name of business must be related to the product you selling.
3 – Register your domain name.
Find a website offering domain names. Go through the names you like and check if they are available. Try to find a good catchy name. Also short and easy to remember.
4 – Web hosting service.
There are some free web hosting, but if you were serious about running a long term business it would be good idea paying for a web hosting that will offer all the services you need also allows for growth.
5 – Create a well designed and functional website.
Since you not meeting your customers in person your website will be your store online. It should be designed to engage with your customer also need to match with the product you selling. Your website will do your selling for you therefore it’s very important. It could attract millions. It must be simple to use for anyone who want to make a purchase.
Focus in what matters before you launching your online store. You don’t have to design your website yourself. There are professional designers. First keep it simple and easy to use. Secondly match the design with your product. Third the customer shouldn’t make more than 2 clicks to land the purchase page. Fourth every page should have a link on top to your shopping cart if it’s an ecommerce store. Fifth set up an online portofolio. Having an exemplary website where your potential customers can evaluate your work is very important.
6 – Ecommerce software
You will need this so the customer will view your product, enter their information on secure way. You can use sites like Shopify which offers competitive packages with credit card processing etc.Software you pick will make a difference as it will make the customer feel safe whilst is making a purchase.
7 – Set up a merchant account.
Your business will need the account for the set up of entire credit card processing. Customers also can use the pay pal accounts to pay for product. You also must consider your billing service. To make it easier for yourself and your customers you might register with a billing system like PayPal.
8-Add content to your website.
Including the description for your product. Also if offering expertise make sure you do it right. Keep in mind with your content you will be interacting with your customers
Use the advantage of the selling online by advertising. If you only use the social media you could reach out to millions of customers. You could do this by creating business accounts on facebook, twiter etc.